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AMD Set to Phase Out ATI Logotype for Radeon Graphics Cards - Sources.

AMD to Make Questionable Branding Move

[08/28/2010 04:56 PM]
by Anton Shilov

Advanced Micro Devices, the world's largest supplier of central processing units (CPUs) and the currently the largest vendor of discrete graphics chips, plans to phase out the "ATI" logotype from the markings of graphics processors, which are developed by engineers of ATI Technologies, which AMD acquired back in 2006.

The new logotype that will mark discrete graphics processors developed by AMD will only carry the "Radeon" sign on it, but the "ATI" mark, which has been around for 25 years now, will be missing, people who saw the new image, but declined to be identified, said. The new logotype is projected to appeal to both gamers, the group that acquires expensive graphics cards, and general consumers, potential buyers of performance solutions that are set to tangibly speed up their applications.

The loss of ATI letters from the logotype of Radeon graphics processors marks AMD's intention to unify the brands of products that are developed within it and emphasize the importance of the Sunnyvale, California-based company. However, end-users are likely to miss the ATI logotype since in general people associate the brand with high quality, performance, experience and so on. Besides, 25-years old trademarks like ATI are generally recognizable.

People, who saw the new logotype of Radeon-branded graphics cards, claim that it would still catch an eye even without the ATI label on it.

"When I saw the new Radeon logo, I shortly forgot that ATI was not next to it. It looks rather compelling," a person, who has seen the new logotype claims.

The re-branding of ATI Radeon into plain Radeon may easily become the worst branding decision ever made by AMD due to the fact that ATI has a larger scope on the market of discrete graphics chips than AMD does on the market of CPUs. However, it is also likely to play a significant role when AMD launches its hybrid Fusion chips featuring x86 cores and graphics engines on the same silicon in 2011.

AMD did not comment on the news-story.

http://www.guru3d.com/article/pov-geforce-gtx-460-tgt-ultra-charged-review/

Point of View GeForce GTX 768MB Ultra Charged

It is time for another GeForce GTX 460 review, this time the fastest 768MB model available on the globe. Recently the guys and cute Dutch gals over at Point of View introduced a new line of enthusiast overclocked graphics cards cards under a label called  TGT tuned graphics cards.

The TGT cards are a series of cards that have been pre-overclocked. No special cooling or anything, just BIOSes with it's voltage and RPM tweaks allowing higher clock frequencies on the graphics card, and a not by a little ...

See, some of the TGT products are clocked pretty darn high, the GeForce GTX 460 Ultra Charged version we test today actually comes with a 820 MHz core clock, and bare in mind .. the reference baseclock is 675 MHz for this product series. In the air-cooled segment, this is what that looks like:

The POV/TGT CHARGED versionThe CHARGED version is the version that is clocked faster than the standard out-of-the-box graphics card. This version is using clock speeds that are pretty interesting.

The POV/TGT ULTRA CHARGED versionThe ULTRA CHARGED versions are carefully selected graphics cards that can reach top speeds and still use the standard cooler. This top model can reach very high performance speeds right out of the box.

• TGT-460-A2-768-C GTX460-768MB Charged Core 780Mhz / Memory 3800Mhz
• TGT-460-A2-768-UC GTX460-768MB Ultra Charged Core 820Mhz / Memory 4000Mhz
• TGT-460-A2-1024-C GTX460-1024MB Charged Core 780Mhz / Memory 3800Mhz
• TGT-460-A2-1024-UC GTX460-1024MB Ultra Charged Core 820Mhz / Memory 4000Mhz

So the first sample arrived today and we'll be having an in-depth look at the GeForce GTX 460 768MB Ultra Charged version. Will this card manage to keep his cool, will it remain to be inaudible ? All very valid factors worthy checking out of course, and as such we'll make that happen. head on over to the next page where we'll start up this review. 

a good review imo

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